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Writer's pictureNicolas Revol

The "Open to Work" banner: A tool to use with discernment


open to work banner

In an increasingly competitive job market, candidates are constantly seeking ways to stand out and capture the attention of recruiters. LinkedIn, a key platform for recruitment, offers the "Open to Work" banner, allowing users to signal that they are open to new professional opportunities.

But how do recruiters and HR professionals perceive this banner?


A recent survey of 301 French-speaking participants, 68% of whom are recruiters and hiring managers, sheds light on this question.

open to work study participation

Key Survey Results


Among the recruiters and hiring managers surveyed (68% of respondents):

  • 43.4% believe that the presence of the "Open to Work" banner has no impact on their decision.

  • For 41.4%, the banner even prompts them to prioritize contacting the candidate.

  • Only 9.1% see this indication as a "red flag" (warning sign),

  • While 6.1% express moderate concern but remain open to the application.


view by HR

On the side of non-HR professionals (32% of respondents), the perception is slightly different:

  • 52% do not take the banner into account in their evaluation,

  • While 28% are encouraged to contact these candidates.

  • However, a higher percentage (15%) view the banner as a "red flag," although this figure remains in the minority.


view by non hr

An obstacle or an asset?

The results clearly show that, contrary to some misconceptions, the "Open to Work" banner is not a barrier to hiring. In fact, more than 84% of recruiters do not perceive this banner negatively (either prioritizing contact or seeing it as unimportant), and a large majority view it as a positive or neutral signal.


This contrasts with advice sometimes given by "career coaches" who lack direct recruitment experience. These coaches often recommend avoiding the banner, claiming it could send a message of desperation or weakness.

However, this survey suggests that such fears are largely unfounded.



The importance of professional advice


take advice from professionals

For candidates considering using the "Open to Work" banner, it is essential to seek the right advice.

Rather than blindly following generic recommendations found online, it is preferable to consult recruitment professionals who truly understand the dynamics of the market.




conclusion

In conclusion, the "Open to Work" banner is not an obstacle in the job search, provided it is used thoughtfully and in line with market realities (for example, it could be perceived negatively for some very high-level positions).


It can even be an asset, especially for attracting the attention of recruiters who prioritize transparent and proactive candidates.


However, before activating it, it is crucial to seek advice from experienced professionals, rather than relying on unfounded guidance.


Nicolas.

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